Campaign India Team
Jan 29, 2024

Nilkamal Sleep lets Bobby Deol groove while his wife stays peacefully tucked in

Watch the film here

Nilkamal Sleep has rolled out a campaign 'thoughtfully designed for you', featuring actor Bobby Deol, to highlight its Couple Pro mattress offerings. 

 

The film showcases Deol enjoying his favourite music, creating a lively atmosphere, while his partner sleeps without disturbance, showcasing the practical advantage of the brand's zero motion transfer.
 

Eashan Parekh, head, Nilkamal Sleep, said, “Our curated range of mattresses are thoughtfully designed to address the unique sleep needs of individuals, providing unparalleled comfort and support for restful nights. Bobby’s personality and lifestyle completely resonates with our brand and product philosophy and we are thrilled to collaborate with him. These 2 films give out the message in a very entertaining way while staying true to Brand tonality and Bobby’s stardom.”

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

12 hours ago

Media’s year of reset and recalibration

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

13 hours ago

Shark Tank India returns to television, chasing ...

Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.

14 hours ago

The 2025 Wrap: Top M&A deals

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.