Campaign India Team
Jan 29, 2024

Nilkamal Sleep lets Bobby Deol groove while his wife stays peacefully tucked in

Watch the film here

Nilkamal Sleep has rolled out a campaign 'thoughtfully designed for you', featuring actor Bobby Deol, to highlight its Couple Pro mattress offerings. 

 

The film showcases Deol enjoying his favourite music, creating a lively atmosphere, while his partner sleeps without disturbance, showcasing the practical advantage of the brand's zero motion transfer.
 

Eashan Parekh, head, Nilkamal Sleep, said, “Our curated range of mattresses are thoughtfully designed to address the unique sleep needs of individuals, providing unparalleled comfort and support for restful nights. Bobby’s personality and lifestyle completely resonates with our brand and product philosophy and we are thrilled to collaborate with him. These 2 films give out the message in a very entertaining way while staying true to Brand tonality and Bobby’s stardom.”

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Paramount launches hostile $104 billion cash bid to ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

14 hours ago

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

16 hours ago

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

16 hours ago

India’s E&M industry projected to grow 7.8%: PWC

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.