Campaign India Team
Jan 29, 2024

Nilkamal Sleep lets Bobby Deol groove while his wife stays peacefully tucked in

Watch the film here

Nilkamal Sleep has rolled out a campaign 'thoughtfully designed for you', featuring actor Bobby Deol, to highlight its Couple Pro mattress offerings. 

 

The film showcases Deol enjoying his favourite music, creating a lively atmosphere, while his partner sleeps without disturbance, showcasing the practical advantage of the brand's zero motion transfer.
 

Eashan Parekh, head, Nilkamal Sleep, said, “Our curated range of mattresses are thoughtfully designed to address the unique sleep needs of individuals, providing unparalleled comfort and support for restful nights. Bobby’s personality and lifestyle completely resonates with our brand and product philosophy and we are thrilled to collaborate with him. These 2 films give out the message in a very entertaining way while staying true to Brand tonality and Bobby’s stardom.”

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

16 hours ago

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

17 hours ago

Marriott Bonvoy makes loyalty feel intuitive in new ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

18 hours ago

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

19 hours ago

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.