Nykaa Fashion has rolled out a campaign #BeTheSanta aimed to usher in the spirit of Christmas.
The film shows the story of five friends who have a long-standing tradition of celebrating Christmas together. Among the five friends is a couple, that has just moved into a new apartment along with their newborn child. The moving in along with the parenthood responsibilities has meant that they have to cancel their annual Christmas get together. However, the other friends come through with their imagination and help from Nykaa Fashion to celebrate Christmas together.
Along with the film, a social media campaign featuring Sanjana Sanghi, Rithvik Dhanjani, Varun Sood, Simone Khambatta, Himani Seth, Yash Katyal, Saru Mukherjee, and Deepti Chandak will also be executed.
The campaign has been released on YouTube and Instagram.
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