Campaign India Team
Jan 23, 2024

RummyCircle teams up with Hrithik Roshan to elevate gaming safety

Watch the films conceptualised by Manja here

RummyCircle has rolled out a campaign 'khelo befikar, jeeto RummyCircle par' (play carefree, win on RummyCircle), featuring actor Hrithik Roshan, to foster an environment where user safety and responsible gaming are talked about openly. 

 

Conceptualised by Manja, the campaign, comprising three films, aims to reinforce the benefits of choosing a reputable gaming platform, addressing common user concerns. Each film features the main character facing questions about the safety of playing on RummyCircle. In a clever turn of events, the main character wittily proposes questioning Hrithik Roshan about the gaming platform's credibility, only to be taken aback when Roshan unexpectedly makes an appearance. The films end with Roshan enlightening gamers about the essential features of compliant and self-regulated platforms, emphasising data safety, secure transactions, and the assurance of a bot-free environment.

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Local pitches make up 62% of India’s total 2024 ad ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.

2 days ago

Havas appoints global data and tech leaders

Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.

2 days ago

India’s M&E sector to reach INR 3.10 lakh crores in ...

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.

2 days ago

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.