Skoda Auto India has launched the second leg of its campaign for its Slavia. The campaign has been conceptualised by Publicis Worldwide and consists of five films.
Each of the five films feature a family of three. Through their experiences, the films show the features of the car.
Tarun Jha, head - marketing, Škoda Auto India, said, “We wanted to give each feature of the Slavia a pedestal of its own and break free from conventional methods of highlighting them. We wanted the campaign to have a crisp storyline with a touch of humour. Škoda believes in customer centricity and each feature is developed keeping our customers in mind. We are confident that the heart-warming campaign will create a lasting impression in the minds of our audiences."
Paritosh Srivastava, CEO, Publicis Worldwide India, said, “‘Slavia is a real game changer for Škoda in India, it’s a great product with a very bright future. The launch campaign did very well and the challenge was to push the narrative of ‘Made of what really matters’ further. This campaign focusses on the features but done the Škoda way with simplicity, warmth and charm at the heart of it. The stories have universal appeal and will connect with audiences of all profiles across the country. As an agency we have done some glorious work on ŠKODA in the past and are confident that this campaign will also do wonders for the brand.”
CREDITS:
Client: Škoda Auto India
Agency: Publicis Worldwide India
CEO: Paritosh Srivastava
Creative: Ajeet Shukla, Arvind Menon, Amit Malik, Sagar Juneja, Puneeta Mahadeva, Shilpa Potekar
Account management: Amritarupa Banerjee, Govind Agarwal, Royden Gomes, Dhruvita Dave, Subham Chowdhury
Planning: Sridevi Nair
Production house: Bow Chicka Wow Wow Films
Director: Anthony Karbhari
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