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No one talks about ads anymore: Have they lost ...
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
75% of marketers report declining returns on social ...
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
Whodunit by algorithm: Is AI the new auteur?
INSIDE THE AD: Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?
The psychology behind negative reviews
While negative reviews are inevitable in business, they offer insights into what improvements are needed, notes HAWK Gozoop Group's associate director for online reputation management.