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Inside PHD’s playbook: Why in-housing and empathy drive its growth

By treating in-housing as collaboration, not competition, PHD is reframing agency ...

Safe is passé, risk-taking is in

Clash of the generations

The future belongs to the curious

Wolfzhowl and The Agentics partner to integrate ...

Inside PHD’s playbook: Why in-housing and empathy drive its growth

Advertising

1 day ago

Vinita Bhatia

Inside PHD’s playbook: Why in-housing and empathy drive its growth

By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.

Advertising

1 day ago

Campaign India Team

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

Advertising

1 day ago

Rutu Mody-Kamdar

Clash of the generations

In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.

Advertising

1 day ago

Dheeraj Sinha

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

Wolfzhowl and The Agentics partner to integrate behavioural insight with AI

Digital

1 day ago

Wolfzhowl and The Agentics partner to integrate ...

The initial focus will be on mid-market brands in sectors such as CPG, retail, FMCG, DTC, healthcare, and BFSI.

Advertising

5 hours ago

Campaign India Team

Surya Roshni elevates Parul Phadke as head of marketing and advertising

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India

Advertising

2 days ago

Campaign India Team

Marico awards its integrated media mandate to ...

Madison Media is the outgoing media partner, after bagging the account in 2019.

Coca-Cola reignites AI ad debate with new holiday campaign

Advertising

2 days ago

Shannon Miller

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

The great escape? What they don’t tell you about going independent

Opinion

2 days ago

Edward Usher

The great escape? What they don’t tell you about ...

Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.

Brands must back women’s sport’s future, not just fame

Opinion

2 days ago

Simran Malik

Brands must back women’s sport’s future, not just fame

The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before medals, fame and full stadiums arrive.

Advertising

2 days ago

Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

Meta’s India penalty turns spotlight on consent economics

Advertising

3 days ago

Campaign India Team

Meta’s India penalty turns spotlight on consent ...

As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

Awards

2 days ago

Campaign India Team

CIDCA 2025: The Jury Has Spoken (Once), and They're ...

The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Advertising

3 days ago

Vinita Bhatia

Snapchat’s ad bet finds an ally in IAS as inbox ads ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.

Media

3 days ago

Campaign India Team

40% of agency executives see retail media as a ...

WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.

The Work

Learning beats swagger in Jaro’s new office lesson

Advertising

Oct 31, 2025

Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

The Work

2 days ago

Charlotte Rawlings

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Here, now, everywhere: Generali Central bets on presence

In-Depth

4 days ago

Campaign India Team

Here, now, everywhere: Generali Central bets on presence

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

Bingo! turns ‘Big No’ into its boldest punchline yet

The Work

Oct 28, 2025

Campaign India Team

Bingo! turns ‘Big No’ into its boldest punchline yet

A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Advertising

Oct 29, 2025

Campaign India Team

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.

Xiaomi turns mispronunciation into marketing mayhem this Diwali

Advertising

Oct 16, 2025

Campaign India Team

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Advertising

Oct 09, 2025

Campaign India Team

Azorte turns ‘mid’ into momentum

The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.

Focus

Sudish Balan

When AI turns to humans to feel human

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Anshul Garg

Quick-commerce: The rise of a new consumer ...

The age of instant commerce has arrived. The question is: are you architected to win?

Vedant Kedia

Not just a pour: The currency fuelling India’s ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

Venkat Mallik

Duplication blindness: Why India urgently needs ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.