Agencies should be consultants first: Sophie Simpson
In a rapidly evolving media landscape, the Ruder Finn Atteline managing director ...
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PR
9 hours ago
Agencies should be consultants first: Sophie Simpson
In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.
Advertising
7 hours ago
What the Cloudflare outage reveals about digital ...
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
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Advertising
9 hours ago
Publicis Groupe South Asia appoints Supraja ...
Srinivasan joins Publicis after seven years at BookMyShow.
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Advertising
6 hours ago
Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
Advertising
5 hours ago
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Advertising
1 day ago
Havas CEO says it is ‘not in discussions with WPP’
Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation about a deal with struggling WPP.
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Advertising
1 day ago
Constipation goes public as Dulcoflex tackles the ...
Its latest campaign tests whether calibrated humour and creator-led candour can shift India’s long-standing silence around everyday digestive discomfort.
Marketing
1 day ago
Sony to produce Labubu movie, report says
Labubu, the hypebeast of the toy world, is coming for Hollywood.
Marketing
2 days ago
Monopoly’s digital turn tests a century of play
The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.
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Advertising
1 day ago
Agentic AI and the morality gap: Can logic learn ...
The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act responsibly.
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Opinion
1 day ago
While rivals look outward, WPP is consumed by its ...
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
Advertising
2 days ago
Data rules land, and adland faces its reckoning
SOUNDING BOARD: India’s new DPDP regime forces agencies to rebuild data operations from the ground up, testing whether marketing’s infrastructure can match its ambition.
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Advertising
1 day ago
Dentsu's international review 'moving as planned', ...
The year-end dividend is “undetermined” as the company braces for a heavy fourth quarter, when it will book the bulk of its ¥28 billion restructuring costs.
Advertising
2 days ago
‘The future belongs to the discontented’: Inside ...
The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.
The Work
Advertising
1 day ago
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
The Work
Nov 13, 2025
Life in the fast lane: Navi UPI’s Hurrypur hits top speed
The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.
Advertising
Nov 12, 2025
When Bullet meets the Hall: A symphony in steel
Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.
The Work
Nov 10, 2025
McCann hits the right note with Hero Splendor’s life symphony
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
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Advertising
Oct 31, 2025
Learning beats swagger in Jaro’s new office lesson
Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
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The Work
Nov 06, 2025
Lego Christmas ad spotlights power of play with classic Lionel Richie tune
Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.
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In-Depth
Nov 04, 2025
Here, now, everywhere: Generali Central bets on presence
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
Focus
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How Zohran Mamdani rode the authenticity wave to ...
The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.
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Build a brand that kids will love
Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.
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Approach Gen Z by mindset, not age
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
The AI train has left the station. Are Indian ...
(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)
Events
Awards
Nov 13, 2025
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Oct 13, 2025
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
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PROMOTED
Sep 16, 2025
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
PROMOTED
Sep 02, 2025
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
PROMOTED
Aug 21, 2025
The Navabharat’s Power-Packed Conclave is Back!
Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.
Videos
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