The CMO’s MO: Puneet Gupta believes employee well-being can be aligned with ...

Nuvama Wealth’s senior EVP and business head for digital business shares ...

Publicis upgrades global forecast as it reports 5.8% ...

People won't care if 74% brands disappear: Havas report

Interactive Avenues wins Home Centre’s social media mandate

Bot busters: Saving ad spend from digital fraud

22 hours ago

The CMO’s MO: Puneet Gupta believes employee well-being can be aligned with ...

Nuvama Wealth’s senior EVP and business head for digital business shares perspectives on marketing challenges, industry trends, and the company's belief in inclusion and diversity.

17 hours ago

Publicis upgrades global forecast as it reports ...

Organic growth tracks above 5% for a third quarter.

17 hours ago

People won't care if 74% brands disappear: Havas report

While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global Meaningful Brands report.

17 hours ago

Interactive Avenues wins Home Centre’s social media ...

The digital arm of IPG Mediabrands India has secured the mandate after a multi-agency pitch.

1 day ago

Bot busters: Saving ad spend from digital fraud

In a digital space infiltrated by bots planted by cybercriminals, bot detection has emerged as a must-have technology for marketers, says mFilterIt co-founder and CTO.

17 hours ago

Amazon Ads launches new full-funnel advertising capabilities

The features aim to optimise media investments and drive campaign performance.

2 days ago

Shopcialising: The secret to building last bonds ...

To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.

1 day ago

'Creative people make the world worth living in': ...

Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.

1 day ago

Comedy creators pack a punch in GroupM's 'Top 100 ...

Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.

1 day ago

AnyMind Group appoints co-leads for India and MENA

The brand enablement platform has appointed Siddharth Kelkar and Aditya Aima as co-managing directors for the region.

1 day ago

Crafting the big B2B idea: Balancing creativity and ...

The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.

1 day ago

Omnicom CEO ‘bullish’ following 6.5% organic growth

The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.

2 days ago

Marriott’s winning formula: Merging culture, ...

Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.

2 days ago

Cheil India bags MRF Tyres' digital marketing ...

The agency's Experience Commerce division will continue to provide digital solutions, including social media management and media planning, to the tyre manufacturer.

2 days ago

Media inflation in India to rise by 9.6% in 2026: WFA

This might be a brutal hit for brands vying for attention in a fiercely competitive market.

The Work

22 hours ago

Google Shopping lights up Diwali joy, one click at a time

Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.

2 days ago

Zepto campaigns to make Soan Papdi great again

The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.

3 days ago

North-East grit shines in Star Cement’s winning ad play

Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.

Oct 11, 2024

Amazon exhorts consumers to shop smart and not get scammed this festive season

As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.

Oct 10, 2024

TTK Prestige makes cooking cool with #LetsGetCooking

By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.

Oct 09, 2024

Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras

The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?

Oct 08, 2024

Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag

Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

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