Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a ...
Advertising
15 hours ago
Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
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Advertising
19 hours ago
Free speech or chaos? Meta's content moderation ...
Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns over its impact on brand safety and operating costs.
Advertising
16 hours ago
WPP’s back-to-office push: Is India’s adland ready ...
SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?
Advertising
18 hours ago
Wondrlab expands tech portfolio with BigStep ...
The martech’s seventh acquisition is aimed at bolstering its tech offerings, adding BigStep's expertise in AI, cloud, and digital transformation solutions.
Advertising
18 hours ago
Tonic Worldwide appoints Nishant Gopalia as senior ...
A digital marketing professional with over 18 years of experience, he previously led digital media for Viacom18’s sports vertical, managing campaigns for events like the FIFA World Cup and IPL.
Advertising
16 hours ago
WPP’s back-to-office push: Is India’s adland ready for reset?
SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?
Advertising
1 day ago
Stagwell to acquire ADK Global
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities, including anime production, global distribution, and localised media expertise worldwide.
Marketing
2 days ago
TCL targets 10% share of India's TV market in 2025
The Hong-Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.
Advertising
15 hours ago
AiVANTA, UnScript to offer AI-based video solutions ...
The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.
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Advertising
2 days ago
Social media fatigue? Agencies must spark conversati...
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.
Advertising
1 day ago
Chinese prosecutors seek lengthy prison sentences ...
Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.
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Advertising
1 day ago
Meet 2025's consumer: Tech-savvy, value-driven, ...
The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.
Advertising
2 days ago
Dr Bhaskar Das: A media visionary, perpetual ...
The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against cancer.
Advertising
2 days ago
Hyped but hindered: Marketing moves that failed to ...
SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.
Advertising
2 days ago
ASCI issues disclosure guidelines for LinkedIn ...
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.
The Work
Advertising
17 hours ago
Zing’s ad takes AI dependency to Mars and back
A futuristic tale challenges Gen Z to rethink their reliance on AI and embrace independence, with a playful yet cautionary lens.
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Advertising
1 day ago
ACKO, Munna and Circuit: Insurance, simplified with humour
The D2C protection destination’s second campaign leverages Bollywood icons and wit to demystify health insurance, fostering trust through cultural connection.
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Advertising
2 days ago
Chetan Bhagat’s latest magnum opus is on booking pocket friendly trips
His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.
Advertising
4 days ago
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Advertising
Jan 10, 2025
LenDenClub's campaign redefines financial empowerment amid RBI guidelines
It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.
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Advertising
Jan 09, 2025
Is Ganga Fashion’s ‘Dil se sherni’ campaign a bold statement or strategic play
By getting acid attack survivors to don its ethnic clothing designs, the fashion brand gives a hat tip to these courageous women.
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Advertising
Jan 07, 2025
Protean eGov’s campaign presents a human touch to digital transformation
A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
PR
Feb 11, 2025
PR Awards India 2025
Exciting news! The PR Awards India 2025 are now open for entries!
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
3 days ago
ICC Champions Trophy: Cricket biggest stage, your ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
PROMOTED
Dec 24, 2024
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
PROMOTED
Nov 29, 2024
Cathay Pacific’s new OOH campaign combines ...
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
PROMOTED
Nov 25, 2024
‘Home is where your people are’ from Swiss ...
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to travel for Diwali.
Videos
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