Advertising, Marketing, Media, Digital, PR News & more

World Gold Council reframes jewellery for everyday identity

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging ...

Conversational AI: Why India’s marketers can’t ignore ...

Why does everyone love to hate WPP?

WhatsApp deepens business play with ads, payments, services

TBWA India hires Rohit Mukherjee as executive creative ...

World Gold Council reframes jewellery for everyday identity

Advertising

13 hours ago

Vinita Bhatia

World Gold Council reframes jewellery for everyday identity

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.

Conversational AI: Why India’s marketers can’t ignore the voice shift

Opinion

12 hours ago

Chandan Bagwe

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

Opinion

7 hours ago

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

WhatsApp deepens business play with ads, payments, services

Advertising

6 hours ago

Campaign India Team

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

TBWA India hires Rohit Mukherjee as executive creative director

Advertising

7 hours ago

TBWA India hires Rohit Mukherjee as executive ...

He will oversee the agency’s creative output and contribute to its disruption-led approach.

Advertising

1 day ago

Campaign India Team

FCB’s Dheeraj Sinha elected president of The Advertising Club

The association also named the new managing committee for 2025–26.

Turning music catalogues into brands with cultural currency

Marketing

1 day ago

Vinita Bhatia

Turning music catalogues into brands with cultural ...

From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.

The performative male: When masculinity becomes a stage and brands enter the script

Opinion

1 day ago

Madhukar Kumar

The performative male: When masculinity becomes a ...

Finance gurus, sneaker collectors, and wellness evangelists reveal how masculinity is now packaged as consumable cultural capital.

GCI Health appoints Moorthy as global corporate lead

Marketing

10 hours ago

GCI Health appoints Moorthy as global corporate lead

He will be responsible for developing the agency’s corporate communications capabilities and integrating them with existing creative, digital, data, policy and media services.

S4 Capital revenue declines by 12.7%, headcount drops 8.9%

Advertising

1 day ago

Shauna Lewis

S4 Capital revenue declines by 12.7%, headcount ...

The company also downgraded its net revenue forecast for the year.

Can founder branding be more than just PR 2.0?

Marketing

2 days ago

Vinita Bhatia

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

Apple’s launch playbook: Design as spectacle, story and strategy

Opinion

2 days ago

Neethi Isaac

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung

Advertising

2 days ago

Can a bank sell 'balance'? Inside Standard ...

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion

Digital

2 days ago

Staff Reporters

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

Hakuhodo Data Labs pushes AI-led media optimisation with e-Genie upgrade

Marketing

2 days ago

Campaign India Team

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.

The Work

Advertising

1 day ago

Campaign India Team

Breaking the ‘limit mein’ mindset

Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.

Advertising

2 days ago

Campaign India Team

Rain, rappers and a whiskey workaround

Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.

Himalayan Water pours culture into campaign cups

Advertising

Sep 10, 2025

Campaign India Team

Himalayan Water pours culture into campaign cups

The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.

The Work

Sep 09, 2025

Campaign India Team

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

Nike flips the script: From action to intention

Advertising

Sep 08, 2025

Campaign India Team

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

Advertising

Sep 05, 2025

Campaign India Team

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

Advertising

Sep 04, 2025

Campaign India Team

When towels haunt and bedsheets bite

Welspun’s latest campaign flips ‘Kya Farq Padta Hai; into a punchline—using Vidya Balan’s ghostly alter ego to remind buyers that quality counts.

Focus

Neethi Isaac

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Vandana Sandhir

Reputation becomes business’s most volatile asset

Geopolitical divides, misinformation, cancel culture and data breaches are reshaping how brands protect trust in a hyperconnected world.

Apurv Agrawal

When AI agents rewrite the rules of brand leadership

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles of CMOs and CXOs in real time.