Advertising, Marketing, Media, Digital, PR News & more

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left ...

Death by feedback: Why creative work keeps getting blunted

63% of Indian CMOs are under pressure to deliver ...

When devotion is the medium, don’t just sell the message

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

Advertising

21 hours ago

Vinita Bhatia

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.

Death by feedback: Why creative work keeps getting blunted

Opinion

20 hours ago

Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth

Advertising

20 hours ago

Campaign India Team

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.

When devotion is the medium, don’t just sell the message

Advertising

2 days ago

Vinita Bhatia

When devotion is the medium, don’t just sell the ...

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

Cannes Lions tightens reins as AI blurs boundaries

Advertising

3 days ago

Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Advertising

4 days ago

Gideon Spanier

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

Not every Cannes Lion roars in real life

Awards

3 days ago

Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Cultural ‘Tadka’ drives India’s most effective ads in 2025

Advertising

3 days ago

Campaign India Team

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

Snapdragon steps out: From chipset to checkout counter

Advertising

Jul 09, 2025

Vinita Bhatia

Snapdragon steps out: From chipset to checkout counter

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.

Catch up on the latest appointments and pitch wins from around the region

Advertising

3 days ago

Catch up on the latest appointments and pitch wins ...

Updates from Famous Innovations, BEI Confluence, TBWA\India, JioStar, Dentsu Media, Huella Services, and more.

Media

Jul 10, 2025

Julia Walker

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’

Beyond Cannes: Why creativity needs unlearning, not just Lions

Advertising

4 days ago

Mitaksh Jain

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

Influence, interrupted: How India’s creator economy grew up

Advertising

Jul 09, 2025

Campaign India Team

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

Famous Innovations onboards Shiv Sethuraman as transformation lead

Advertising

4 days ago

Famous Innovations onboards Shiv Sethuraman as ...

In this role, he will focus on strategic growth, new capabilities, and business expansion.

The Work

Two sides of the bed: Insured versus uninsured

Advertising

20 hours ago

Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Itch you can’t ignore: Sebamed scratches at the truth

Advertising

3 days ago

Campaign India Team

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Small town, big spark: Solar flips the script

Advertising

4 days ago

Campaign India Team

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

The Work

Jul 09, 2025

Campaign India Team

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

Advertising

Jul 07, 2025

Campaign India Team

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

No internet, no problem: AI dials up Bharat

Advertising

Jul 04, 2025

Campaign India Team

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

Brands hitch a ride on Rath Yatra's AI bandwagon

Advertising

Jul 02, 2025

Campaign India Team

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

Focus

Staff Reporters

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Staff Reporters

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Staff Reporters

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Staff Reporters

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.