AI in ads: Boosting brands or breaking trust?
AI's role in advertising dazzles with personalisation, but it also brings along ...
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.
INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?
EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.
He will manage some of the agency's existing client portfolios while leading Konjo’s initiatives to aid Indian startups aiming to expand.
Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
It surged by 4.3 points in October, lifting it to the top spot globally, as festive cheer and steady monsoons fuel confidence across sectors.
At the Nvidia AI Summit in Mumbai, the company’s founder and CEO, Jensen Huang revealed that it is partnering with Reliance Industries to build artificial intelligence infrastructure in the country.
With agility, personalisation, and flexibility becoming essential for brands in today's digital-first era, boutique marketing agencies have a great business opportunity to capitalise on, says the founder of Bubble Network.
With a possible break-up of the tech giant's businesses on the cards, Campaign examines the potential winners and losers in the fight for the future of digital advertising.
She will join FCB Group’s Strategy Council, focusing on elevating the agency’s strategic capabilities across the network.
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
The marketing head for India at pladis Global believes that marketers should not stop at promoting their brands but should also market themselves.
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.
Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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