Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO
In this new role, he will report into Ed Williams, the agency’s president for ...
Advertising
16 hours ago
Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO
In this new role, he will report into Ed Williams, the agency’s president for international.
Advertising
18 hours ago
Gaming giant Electronic Arts reviews global media ...
Account is currently handled by T&Pm.
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PR
20 hours ago
An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
In-Depth
1 day ago
Marketers bet big on brand-building, not just quick ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Advertising
19 hours ago
Rediffusion secures creative mandate for Nippon ...
The agency's mutual fund expertise and market adaptability aligned perfectly with Nippon India Mutual Fund's strategic goals.
Advertising
1 day ago
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
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Advertising
1 day ago
LS Digital launches CRAFT to boost brand engagement ...
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
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Advertising
2 days ago
FCB Group India's Dheeraj Sinha on commanding ...
Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and empowering young talent.
Advertising
2 days ago
Bisleri’s retro revival targets Gen Z with ...
The #FlavourOfLove engages Gen Z through in-house creativity, sports tie-ins, and youth star power.
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Marketing
1 day ago
Makani Creatives secures creative mandate for ...
The agency will work to modernise the footwear brand's image across digital and traditional platforms to resonate with contemporary consumers.
Advertising
2 days ago
Personal branding for C-suite: Why creative ...
The CEO and founder of Savy Click and Jaipur Unfolded maintains that agencies excel at crafting executive brands that boost business credibility, drive growth, and manage risks in the public spotlight.
Advertising
2 days ago
Abhishek Gulyani named Zeno Group India MD and APAC ...
This appointment follows the departure of Rekha Rao, who led Zeno in India since 2020 and has left to pursue other opportunities.
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Digital
2 days ago
Is generative AI eroding media's ethical core?
SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.
Advertising
Oct 31, 2024
India's print ads thrive amid Diwali's spark
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
Advertising
2 days ago
What will it really take for adland to divest from ...
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.
The Work
The Work
20 hours ago
Sipping all the way to wellness with Tata Tea’s AI twist
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
Advertising
2 days ago
Apple’s MacBook Pro M4: Powerlifting performance, effortless charm
Its latest ad flexes the laptop’s chips, blending strength and elegance in a dazzling display of power.
Advertising
Oct 31, 2024
Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
Digital
Oct 24, 2024
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Advertising
Oct 23, 2024
Swiggy Instamart strikes gold with 90s nostalgia
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
Advertising
Oct 21, 2024
Daughters deserve more: The inheritance wake-up call
Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.
The Work
Oct 14, 2024
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Videos
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