Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, ...
Marketing
16 hours ago
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
Advertising
17 hours ago
X’s ad revenue continues to fall after Musk ...
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Digital
16 hours ago
Havas Creative India wins Eastman Auto & Power's ...
Following a multi-agency pitch, Havas will drive Eastman’s brand communication from its Gurugram office, focusing on sustainability and innovation.
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Opinion
1 day ago
From greenwashing to green truths: Agencies tackle ...
As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.
Advertising
20 hours ago
Haleon and WPP collaborate to launch HealthNxt ...
It aims to bridge gaps in healthcare access, using technology and partnerships to empower consumers in India.
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Advertising
2 days ago
Reliance Disney merger: A game-changer for ad agencies, not without risks
SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
Digital
1 day ago
Logi5 launches in India, taps into location-based ...
While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.
Advertising
1 day ago
Cracking the crypto code for mass adoption
INSIDE THE AD: CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor education to propel a large-scale adoption.
PR
1 day ago
Women in PR: Breaking myths, building legacies, ...
From smashing stereotypes to reshaping narratives, Connekting Dots’ founder underpins how women in PR and marcom showcase resilience, creativity, and leadership this Women’s Entrepreneurship Day.
Advertising
1 day ago
Procam International elevates Neha Kandalgaonkar to ...
She will lead strategic communications, media relations, and crisis management, while overseeing integrated communication campaigns for the company's flagship events.
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Awards
2 days ago
Agency of the Year 2024: Shortlists announced
See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.
The Work
2 days ago
Coca-Cola faces backlash for ‘ugly’ AI-generated ...
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
Opinion
2 days ago
How brands can actually save the planet (No, ...
Authentic sustainability demands action, not just slogans. ABND’s founder and partner states that it's time for brands to ditch pretence and embrace authentic, planet-positive strategies.
Digital
Nov 15, 2024
Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
Marketing
2 days ago
Art-E wins 360-degree marketing mandate for Sharp ...
The agency will manage a range of marketing activities, including in-store promotions, media buying, social media and performance marketing.
The Work
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Advertising
14 hours ago
Pee Safe turns toilet drama into gentle hygiene revolution
Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.
Advertising
1 day ago
Teele Dharo: Jewellery that tells Uttarakhand’s untold stories
Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.
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Advertising
2 days ago
Buckle up for safety: Cars24 drives home a life-saving message
It tells consumers that before they invest in that flashy car mod, they should consider this: nothing’s cooler than keeping your child safe.
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Advertising
Nov 15, 2024
Matchmaker, matchmaker, find me a mattress
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
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Advertising
Nov 14, 2024
From doorbells to stock bells: Swiggy’s decade rings on
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Advertising
Nov 13, 2024
KFC serves up epic flavour adventure for Gen Z
Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.
The Work
Nov 06, 2024
Sipping all the way to wellness with Tata Tea’s AI twist
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
Awards
Dec 03, 2024
South Asia Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
Digital
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Videos
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