Tariff tantrums: When trade wars hit ad budgets
US President Donald Trump’s all-out tariff strike may play to politics, but it’s ...
In-Depth
1 day ago
Tariff tantrums: When trade wars hit ad budgets
US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.
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Advertising
1 day ago
WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
Advertising
1 day ago
Rekha Rao launches OON, a women-only A&M services ...
Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.
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Advertising
1 day ago
At its core, ‘Careless People’ is a cautionary tale ...
Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.
PR
1 day ago
82.5 Communications names Rohitash Srivastava as ...
82.5 Communications has appointed Rohitash Srivastava as its chief strategy officer in an internal transfer from Ogilvy India (North).
Advertising
1 day ago
Is your Gen Z nostalgia marketing going off-target?
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
Advertising
1 day ago
Meta unveils AI-driven tools for omnichannel ads
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
Advertising
1 day ago
DoubleVerify invests in FirstPartyCapital
Company aims to support innovation in the global adtech ecosystem through this investment.
Advertising
2 days ago
Famous Innovations announces five business wins in Q4
The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
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Advertising
2 days ago
Havas Health is futureproofing creativity through ...
The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.
Advertising
2 days ago
Why Snap’s creative chief is doubling down on ...
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Marketing
2 days ago
From dreams to solutions: The new purpose of brands
To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.
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Advertising
2 days ago
Masoom Minawala steps down from Schbang MMaximise
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
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Advertising
2 days ago
Digidarts expands to the Middle East
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
Advertising
2 days ago
India's athlete endorsements touch INR 1,224 crores ...
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
The Work
Advertising
1 day ago
Pitches for matches: Brand campaigns uphold the IPL excitement
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
Advertising
3 days ago
Fooling with flair: Brands indulge in playful tricks for the Fool's Day
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
Advertising
4 days ago
CashKaro’s Ghibli-style ad slams coin cashback gimmicks
Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.
Advertising
Mar 28, 2025
Brands weave Eid stories with festive campaigns that celebrate connection
Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.
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Advertising
Mar 27, 2025
Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
Advertising
Mar 26, 2025
From pitches to sixes: Brands launch ad blitz for IPL 2025
As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.
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Advertising
Mar 25, 2025
Asian Paints brushes up its legacy with a warranty pitch
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
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Awards
Apr 30, 2025
Campaign India Film Crest Awards (CIFCA), 2025
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
Mar 11, 2025
Breaking the 'Pink Aisle': Reshaping women-targeted ...
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
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PROMOTED
Feb 25, 2025
19th Pune Design Festival to focus on sustainable ...
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
PROMOTED
Jan 25, 2025
Axis Bank redefines PIN security with the Devanagari...
Celebrating Republic Day with a pioneering step in banking.
PROMOTED
Jan 14, 2025
ICC Champions Trophy: Cricket biggest stage, your ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
Videos
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