PepsiCo’s Red Rock Deli goes scroll-first, shelf later
A creator-led launch and cinematic brand film aim to spark desire and impulse ...
Marketing
13 hours ago
PepsiCo’s Red Rock Deli goes scroll-first, shelf later
A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded gourmet snacks market.
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Advertising
11 hours ago
Rebranding icons for Generation Alpha
Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.
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Media
12 hours ago
Atique Kazi appointed Performics India CEO, Gautam ...
Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.
Media
8 hours ago
Viewers using both linear TV and CTV jump to 116 mn ...
49% of the incremental CTV viewers come from rural India, according to Kantar.
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Advertising
9 hours ago
Omnicom must show new structure is about more than ...
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
Advertising
1 day ago
The 2025 Wrap: The biggest brand blunders and backlashes of the year
Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp
Advertising
1 day ago
The multiverse of men in Asia
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
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PR
1 day ago
India’s food creators are quietly redefining how we ...
Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.
Advertising
4 days ago
Spikes Asia unveils 2026 jury lineup
11 Indians are on the list, including 2 jury presidents
Media
4 days ago
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
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Advertising
Dec 11, 2025
India’s new labour codes: An invitation to build?
If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
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Advertising
Dec 11, 2025
Gutenberg’s AI pivot sets up a new agency model as ...
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
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Advertising
Dec 11, 2025
ICC Women’s World Cup win, Kumbh Mela make it to ...
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
Advertising
Dec 10, 2025
Omnicom warns staff in-office requirement will ...
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
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Marketing
Dec 10, 2025
IPL’s ecosystem value dropped 20% in 2025: Brand ...
Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
The Work
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Advertising
4 days ago
NutriChoice taps Aamir Khan to sell the power of small shifts
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
Marketing
Dec 10, 2025
ChatGPT goes desi: Aspiration, accents and AI ambition
OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
Advertising
Dec 09, 2025
Mirror, EMIs and the postponed dream of retirement
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
Marketing
Dec 06, 2025
Spotify Wrapped taps fan banter to fuel its campaign
Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.
The Work
Dec 05, 2025
The sweet cry that can’t wait
Johnson’s Baby new campaign spotlights India’s neonatal crisis and the power of trained intervention in the first 60 seconds of life.
Advertising
Dec 04, 2025
Apple’s campus film redefines ‘normal’ with style
A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.
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The Work
Dec 03, 2025
Natural diamonds get a manifestation-themed reboot
De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.
Focus
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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Reimagining creative work through the new labour codes
The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
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Why the future belongs to digitally-native, ...
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
The feed is full, but we’re all starving
Why brands must stop performing for algorithms and start speaking to humans again
Events
Awards
Nov 13, 2025
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Oct 13, 2025
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
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PROMOTED
Sep 16, 2025
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
PROMOTED
Sep 02, 2025
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
PROMOTED
Aug 21, 2025
The Navabharat’s Power-Packed Conclave is Back!
Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.
Videos
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