How Perfetti’s marketing formula endures amid India’s changing tastes
Nikhil Sharma explains how grounded fundamentals, humour-led assets and distributi...
Advertising
3 days ago
How Perfetti’s marketing formula endures amid India’s changing tastes
Nikhil Sharma explains how grounded fundamentals, humour-led assets and distribution scale continue to anchor Perfetti Van Melle’s playbook in the country’s fragmented, fast-shifting confectionary market.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
17 hours ago
More than 150 ex-Dentsu employees plan legal action ...
Former Dentsu staff say they were never contacted after the breach and are unsure what personal information was leaked or why it was still stored.
Advertising
17 hours ago
Vale Neil French, Asia's godfather of advertising, ...
For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the region's most defining work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
15 hours ago
Friendship, fashion, and the female gaze
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
14 hours ago
52% brands find hallucinated capabilities in ...
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
Advertising
1 day ago
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
Media
16 hours ago
‘We know we let you down today:’ Cloudflare ...
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
Advertising
16 hours ago
IPG Mediabrands spotlights women-owned platforms in ...
SheFront was held as part of the agency’s Equity Upfront.
Media
16 hours ago
WPP Media consolidates Henkel’s $825m media ...
Omnicom and WPP went head-to-head for the business.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Why brand clarity trumps brand visibility
When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
1 day ago
One Asia Communications warns of widening GEO gap
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 day ago
Adobe to buy Semrush in $1.9 billion deal to expand ...
The Boston-based company is favoured by marketers for its SEO and analytics tools.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 day ago
Travel brands surge in value as India’s ‘experience ...
Taj, IndiGo, and MakeMyTrip all posted significant gains (42% and above) in this year's Kantar BrandZ’s report.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
Advertising
2 days ago
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
The Work
Advertising
3 days ago
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
The Work
Nov 13, 2025
Life in the fast lane: Navi UPI’s Hurrypur hits top speed
The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.
Advertising
Nov 12, 2025
When Bullet meets the Hall: A symphony in steel
Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.
The Work
Nov 10, 2025
McCann hits the right note with Hero Splendor’s life symphony
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Oct 31, 2025
Learning beats swagger in Jaro’s new office lesson
Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Work
Nov 06, 2025
Lego Christmas ad spotlights power of play with classic Lionel Richie tune
Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In-Depth
Nov 04, 2025
Here, now, everywhere: Generali Central bets on presence
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
Focus
What the Cloudflare outage reveals about digital ...
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
.png&h=268&w=401&q=100&v=20250320&c=1)
From noise to ROI: how smart brands can win India’s ...
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How Zohran Mamdani rode the authenticity wave to ...
The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Why almost every brand you know apologised
The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.
Events
Awards
Nov 13, 2025
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Oct 13, 2025
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PROMOTED
Sep 16, 2025
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
PROMOTED
Sep 02, 2025
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
PROMOTED
Aug 21, 2025
The Navabharat’s Power-Packed Conclave is Back!
Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.
Videos
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
