Ashish Bhushan joins Haymarket Media Group as country head in India

Haymarket Media Group today announced Ashish Bhushan as its new country head of Haymarket India Media, a division of the company’s existing operations in the region. Reporting to the group CEO, Kevin Costello, and alongside Hormazd Sorabjee, Bhushan will lead the company’s non-automotive brands in the region, setting their strategic direction, driving business growth, and strengthening their market presence across India.

Sorabjee will continue to lead Autocar India, Autocar Professional and What Car? India, while Bhushan will oversee B2B brands Campaign India, PrintWeek India, alongside consumer titles Stuff India and What HiFi? Part of his initial focus will be working with the teams across the Campaign portfolio globally, developing the Campaign India brand to its full potential.

Having started his career in media over 30 years ago, Bhushan brings a wealth of expertise and experience to the role, having worked at the Times of India, Accenture, JWT and in various entrepreneurial ventures.

Speaking about the appointment, Bhushan said, "I am delighted to join Haymarket Media Group at such an exciting time for India. With its strong global brands, exceptional teams, and long-standing presence, Haymarket is well-positioned to leverage the immense growth opportunities in the Indian market. I look forward to applying my experience in media, advertising, content, and technology to drive Haymarket’s expansion here. Leading this next phase of growth is truly exciting"

Sorabjee, managing director added, "We’re excited to welcome Ashish on board to lead our new innings. With his extensive experience in media and a proven track record across multiple leadership roles, he brings a deep understanding of the business. His startup mindset and passion for tackling fresh challenges align perfectly with our vision as we gear up for the next phase of growth. We’re confident he’ll be instrumental in driving our company forward.”

Costello concluded, “I am delighted to welcome Ashish Bhushan as the new country head of Haymarket Media India. His exceptional expertise, deep industry knowledge, and innovative vision align perfectly with our mission to drive sustainable growth and deliver world-class content. I am looking forward to working with Ashish on our business expansion plans in India, building on our existing portfolio and strong market position, while delivering new specialist content, products, and services for our audiences and customers."