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Shubhranshu Singh, chief marketing officer, CVBU, Tata Motors, is the next guest on Marcomverse, a podcast series which discusses the importance and role of marketing in solving business problems.
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting the series for Campaign India.
In this episode, Singh discusses how digital sales are growing for the company, how its ATL-BTL spends ratio is changing, sponsorships and the equity of the Tata Group.
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