Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
