Cannes Lions 2023: Apple tops creative brand of the year rankings

The organisers of the Cannes Lions International Festival of Advertising have released the Creativity Report.,

 

In the report, it has been revealed that Apple has taken the top spot in the 'creative brand of the year' rankings. The brand won three Grands Prix and 26 additional Lions. 

 

The top five also consisted of Dove, Heineken, Heinz and Mastercard in that order.

 

Tor Myhren, vice president - marketing communications, Apple, said, “Apple has always believed that creative people with passion can change the world for the better. I’m lucky enough to be surrounded by such people every day and am in awe of the ideas they dream up in our quest to make Apple the most creatively inspiring company in the world.” 

 

Simon Cook, CEO, Lions, said, “The rankings, themes, trends and insights identified in this report will propel our industry. Creativity has the power to make companies all over the world grow, and LIONS has been championing creative excellence and effectiveness for 70 years. 2023 was no exception. In the Titanium Lions, a celebration of game-changing creativity, the four awarded winners came from China, the US, Australia and Poland. Across the Lions we also saw first-time winners from Nigeria and Armenia.”