The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 1 | Havas Worldwide | Ernst & Young Global Limited Project, Blinkit Project, Tata Cliq Luxury Project | 52.3 | 52.3 | 26 | |
| 2 | 17 | L&K Saatchi & Saatchi | Torrent Pharma, AU Small Finance Bank, Cartier International Project | 44.9 | 44.9 | 19 | |
| 3 | 8 | Leo Burnett | FCMG client | 42.2 | 42.2 | 21 | |
| 4 | 2 | Wunderman Thompson | Vivo Mobile project, Hafele Project, RPG Group Project | 41.5 | 41.5 | 40 | |
| 5 | 3 | DDB Mudra Group | Shree cement, Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project | 34.1 | 34.1 | 34 | |
| 6 | 4 | BBDO | JLR, VF, Adinath Agro Processed Foods | 28.8 | 28.8 | 7 | |
| 7 | 5 | McCann | Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail Limited, Phone Pe Project, Union Project | 21.6 | 21.6 | 10 | |
| 8 | MSL | Destination NSW, Soho House, Economic Development Division International Public Relations Services | 21.4 | 21.4 | 16 | ||
| 9 | 6 | Wondrlab | Vero Coffee & Beverages, Ki Mobility Solutions, JQR Sports India Project | 20.6 | 20.6 | 126 | |
| 10 | 7 | VMLY&R | IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project | 17.4 | 17.4 | 9 | |
| 11 | 19 | Digitas | Duolingo, Crocs India, Equbot Inc. Project | 16.1 | 16.1 | 8 | |
| 12 | 9 | M&C Saatchi & Saatchi | Duolingo, Crocs India, Equbot Inc. Project | 14.8 | 14.8 | 5 | |
| 13 | 21 | BBH | Microtek, Japfa, Hella Infra Market | 12.1 | 12.1 | 9 | |
| 14 | 10 | Centrick | Arka FIncap, tahl, Kirloskar - Industrial EnginesK | 11.1 | 11.1 | 9 | |
| 15 | 11 | MullenLowe Lintas Group | Cipla, Eureka, Zee5 AVOD | 8.3 | 8.3 | 9 | |
| 16 | 12 | Dentsu | Hero MotoCorp, Bangalore International Airport | 9.6 | 7.8 | 8 | |
| 17 | 26 | Beehive | Retail client | 6.7 | 6.7 | 2 | |
| 18 | 34 | Publicis + Publicis Ambience | Financial Services Client | 6.7 | 6.7 | 2 | |
| 19 | 13 | Grey Group | Federal Bank India Project, JM Financial Project, Diageo | 6 | 6 | 5 | |
| 20 | 24 | Arc | TVS Motor Company Project, Diageo Project | 5.4 | 5.4 | 4 | |
| 2023 (Jan-Jul) | 428.1 | 379 | |||||
| 2022 (Jan-Jul) | 411.1 | 499 | |||||
| YOY comparison | 4.10% | -24.00% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 2 | NP Digital | Punarjan, Ecoco, Wurfel Kuche | 66.6 | 66.6 | 88 | |
| 2 | 4 | LS Digital | Quick Heal Technologies, Asepco Solution | 52.1 | 52.1 | 70 | |
| 3 | 1 | Essence Mediacom | Vivo Technology, IIFL Securities Finance, Mars Inc Food | 50.1 | 48.5 | 9 | |
| 4 | 3 | Wavemaker | Reckitt Benckiser, Pernod Ricard, KRBL | 49.8 | Butterfly Gandhimathi Appliances | 48.3 | 15 |
| 5 | 7 | Havas Media | Joyalukkas, Kotak Bank Digital + eCommerce, RealMe | 37.6 | 37.6 | 16 | |
| 6 | 5 | Mindshare | Crompton Greaves, Butterfly Gandhimathi Appliances | 39 | 39 | 25 | |
| 7 | 6 | OMD MudraMax | Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma | 21.7 | 21.7 | 11 | |
| 8 | 8 | Initiative | Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions | 12.4 | 12.4 | 3 | |
| 9 | 9 | Performics | Cashe | 10 | 10.3 | 17 | |
| 10 | 10 | iProspect | National Stock Exchange of India, Dr Lal PathLabs, Adidas India | 4.2 | 4.2 | 8 | |
| 11 | 11 | m/Six | Pran Foods Local | 4.1 | 4.1 | 4 | |
| 12 | Beehive | Microtek Project | 3.4 | 3.4 | 2 | ||
| 13 | 12 | Omnicom Media Group | Phillips Domestic Appliance, Jaguar Land Rover India | 2.9 | 2.9 | 2 | |
| 14 | 13 | PHD | Scapia Cards, Adhinath Agro | 2.7 | 2.7 | 5 | |
| 15 | 14 | Zenith | Pharmaceuticals Client | 1.4 | 1.4 | 1 | |
| 16 | Digitas | Hero MotoCorp | 1 | 1 | 1 | ||
| 2023 (Jan-Jul) | 351.3 | 277 | |||||
| 2022 (Jan-Jul) | 237.3 | 186 | |||||
| YOY comparison | 48.10% | 48.90% | |||||
| 2023 Creative & Media (Jan-Jul) | 779.4 | 656 | |||||
| 2022 Creative & Media (Jan-Jul) | 648.3 | 685 | |||||
| YoY Comparison: | 20.20% | -4.20% |
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