Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the eight we covered.
MakeMyTrip (conceptualised by Nash8)
A quirky and outlandish storyline that effortlessly captures the interest of those with a mobile-friendly attention span.
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With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.
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Consumer advocacy groups urge regulators to ban opinion trading platforms for luring consumers into gambling through deceptive ads.
From changing mindsets about preventive care to leveraging gen AI, Plum's CMO shares insights on the challenges, opportunities, and strategies shaping the future of his brand.
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Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice president of branding and communications, in this myth-buster.
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