Advertising
Campaign India Team
Dec 29, 2023

Rapid fire with Mithila Saraf

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

Rapid fire with Mithila Saraf

Campaign India's year-ender series continues with Mithila Saraf, chief executive officer, Famous Innovations.

 

This year we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Saraf's take on it:

Data or gut: Gut.  
 
AI a boon or bane: Boon.   
 
A gift you want from Santa: The ability to trust myself without fear. 
 
One piece of professional advice you would give to your past self at the beginning of 2023: Go easier on yourself. 
 
The most valuable lesson you learned from a professional failure this year: A decision taken wrong is better than no decision taken at all. 
 
If your New Year resolution had a tagline for 2024, what would it be? Create more. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

2 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Zepto campaigns to make Soan Papdi great again

5 Zepto campaigns to make Soan Papdi great again

Varun Katyal launches Clapboard

6 Varun Katyal launches Clapboard

Mondelez India gears up to take a big bite out of the premium gifting market

7 Mondelez India gears up to take a big bite out of the premium gifting market

Shopcialising: The secret to building last bonds with Gen Z consumers

8 Shopcialising: The secret to building last bonds with Gen Z consumers

Moves and wins roundup: Week of 21 Oct

9 Moves and wins roundup: Week of 21 Oct

Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

10 Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

Related Articles

Famous Innovations elevates Mithila Saraf as CEO
Advertising
Dec 06, 2022
Campaign India Team

Famous Innovations elevates Mithila Saraf as CEO

Famous Innovations gets Sharon Varghese
Advertising
Feb 02, 2023
Campaign India Team

Famous Innovations gets Sharon Varghese

24 hours with…Mithila Saraf
Advertising
Mar 14, 2023
Campaign India Team

24 hours with…Mithila Saraf

Famous Innovations elevates Amogh Kanade, Mithila Saraf and Tulika Rungta
Advertising
Nov 19, 2018
Campaign India Team

Famous Innovations elevates Amogh Kanade, Mithila ...

Just Published

Controversial new Meta tool optimises campaign performance without notifying advertisers
Marketing
7 hours ago
Robin Langford

Controversial new Meta tool optimises campaign ...

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.

40 Under 40 2024: Bharat Khatri, Omnicom Media Group
Advertising
7 hours ago
Staff Reporters

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.

Pitfalls of selling to global ad networks: The math doesn’t add up!
Advertising
10 hours ago
Rohan Bhansali

Pitfalls of selling to global ad networks: The math ...

Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.

The CMO's MO: Kimmy Babbar is turning gears to market manufacturing in a digital world
Marketing
11 hours ago
Vinita Bhatia

The CMO's MO: Kimmy Babbar is turning gears to ...

The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces.