Laqshya Group has announced the appointment of Rayomand J Patell as group chief creative officer.
Patell joins the group which offers media, creative, technology and experiences (offline and online) to at a time when it aims to 'grow aggressively' across verticals.
He will partner with Manas Mohan, CEO, DigitalLabs, as the agency's ambition is to create a homegrown Accenture Song or R/GA.
Mohan said, “Clients look very carefully at the creative multiplier for campaigns across media. Rayo’s expertise and experience in combining creativity and brand insights, especially in the digital space, will enable Digitalabs to create unique brands in the marketplace.”
Alok Jalan, chairperson, Laqshya Group, said, “With Rayomand on board, Laqshya Group is sure to create work that is deeply differentiated and effective across media.”
In a career spanning 28 years, he has also worked with the likes of SSC&B Lintas, Contract Advertising, Havas and Idealake.
