Campaign India Team

2 days ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

2 days ago

Twinkle Khanna leads playful Black Friday masterclas...

Tata CLiQ Luxury’s new Black Friday campaign features Twinkle Khanna teaching a light-hearted guide to navigating seasonal shopping temptations.

2 days ago

Gutenberg elevates Amardeep Singh to co-founder and ...

With this promotion, the agency is strengthening its global focus on AI-enabled marketing transformation.

2 days ago

Libas launches ‘Saj Dhaj Ke – Season 2’ for wedding ...

The second season of its wedding campaign offers curated festive collections supported by an expanded retail and digital experience.

2 days ago

Tushar Shah to exit Sony Pictures Networks India

The CMO and business head for movies, regional, FTA and infotainment channels will transition out of the organisation after a 16-year stint in his current tenure.

2 days ago

Deepika Padukone fronts Nykaa’s playful Pink Friday ...

Featuring Deepika Padukone and leading creators, the films highlight the distraction of major beauty deals.