Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
It will use this funding to expand its tech-first music commerce platform and scale DJ onboarding across Indian nightlife markets.
The film explores how modern Indian families navigate their morning routines and how a small, consistent wellness habit can integrate seamlessly into daily life.
The mandate involved a full-spectrum rebrand, covering brand strategy, positioning, visual identity and the development of an integrated brand system.
As part of the campaign, Agoda is offering discounts of up to 50% on select domestic accommodation.
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