Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
The campaign addresses common perceptions that frozen food is the ‘opposite of fresh’ or suitable only for emergencies, and that air fryers are limited-use appliances.
Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders and institutions convene at the World Economic Forum to debate the direction of the world economy. From 19–23 January 2026, NDTV will once again report from Davos.