Campaign India Team
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India’s ad industry grows 6.3%, set to hit INR 1.15 ...
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
Max Fashion decodes Gen Z: No labels, no limits
With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.
India’s lifestyle influencers grow by 130% in 2024: ...
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
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Motilal Oswal rebrands with a fresh look to tap ...
Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.
Caveman Khan and Coca-Cola’s Charged: A primal ...
Aamir Khan’s latest ad for the beverage revives the Caveman trope, blending prehistoric antics with a modern energy boost for maximum brand impact.
Moves and wins roundup: Week of 03 Feb
Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.
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