Campaign India Team
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The new Omnicom, post IPG acquisition: The end of ...
SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.
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Tata Tea Agni uses AI storytelling to elevate rural ...
The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
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Virgio launches ‘Chic-Flix’ to link holiday films ...
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
American Eagle unveils ‘Great Jeans for Everyone’ ...
The India campaign features Ananya Panday and Lakshya as new global ambassadors.
Why brands are betting big on YouTube Shorts
YouTube Shorts has stopped being an experiment and started becoming essential.
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