Campaign India Team

3 hours ago

Quick commerce’s next act, from groceries to ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.

6 hours ago

WPP’s India country manager, CVL Srinivas, to retire

Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.

10 hours ago

Godrej Yummiez, Pigeon Air Fryers tackle cooking myths

The campaign addresses common perceptions that frozen food is the ‘opposite of fresh’ or suitable only for emergencies, and that air fryers are limited-use appliances.

1 day ago

James Varghese launches OTS Communications after ...

The full-service media agency will offer integrated solutions across out-of-home, BTL activations, retail signage and ATL media.

1 day ago

Britannia The Laughing Cow repositions cheese with ...

The campaign transposes cheese as an everyday, on-the-go snack rather than a cooking accompaniment.

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