The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
John Wren and Philippe Krakowsky speak to Campaign.
Agencies hail their “complementary” assets and cultures.
Omnicom and IPG: Rumours of a merger surfaced a year ago.
M&A report surfaced on financial blog.
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
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