Little Yadav
Send feedback to Little Yadav..jpg&h=268&w=401&q=100&v=20250320&c=1)
Ban, brand, or bust? When the house calls game over
SOUNDING BOARD: Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the stage for a cleaner, more balanced future?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Micro-influencers, major shifts: India’s new ...
From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The quiet power of Gen X is loud enough
Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.
From likes to legality: IIGC’s Code of Standards ...
SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Shock marketing and sharbat wars: When brands cross ...
With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs the true cost and value of provocation in brand marketing.
Rewriting the PR playbook: Navigating disruption in ...
This National PR Day, Campaign examines how PR pros are evolving from being media gatekeepers to strategic brand navigators in an age of misinformation and disruption.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
