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Better Nut reinvents pistachios as urban consumer’s ...
The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for time-starved buyers.
The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
Sliding into hearts: How Ludic’s humour balances ...
In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort a standout story.
Talentrack's marketplace model rethinks content ...
Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.
Farming for change: How innovative marketing is ...
From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.
The CMO’s MO: Lupin’s Sourabh Agrawal believes that ...
The pharma firm’s executive vice president–sales and marketing says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
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