Vinita Bhatia

Campaign India editor

2 days ago

India: 5% revenue, 100% strategic game-changer for ...

Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.

4 days ago

Pocket FM tunes in SoundCake for crowdsourced ...

The audio platform will share shortlisted tunes with 200 million listeners globally, inviting votes for its community-driven branding campaign.

Dec 16, 2024

AI in digital ads: Silent partner, not sole pilot

Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.

Dec 09, 2024

Cashfree sprints with 'Move Fast' to gain a ...

EXCLUSIVE: On the eve of its 10-year anniversary, the startup decided to embark on a brand refresh with a campaign that is headlined by actor Rajkummar Rao.

Dec 06, 2024

INSIDE THE AD: Free visas or clever data play? ...

The visa processing company’s print ad and its CEO’s free visa offer aim to ease honeymoon travel woes while targeting young, soon-to-be-married couples.

Dec 03, 2024

G-Shock collaborates with Almost Gods to rewrite ...

INSIDE THE AD: As toughness meets avant garde cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.