Advertising
Moves and wins roundup: Week of 30 Dec
Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, McCann, Trailytics, Redmatter, and many more.
Festive versus holiday marketing: Connecting with India’s evolving consumer
Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.
Proease’s #BadalKarDekho campaign: Breaking barriers or banking on buzz?
Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.
Can 'Go Get It' entrench ibis strongly on India's hospitality map?
The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.
Eye-catching agency hires of 2024
From forward-thinking leaders to creative minds, here are some key appointments in the industry this year.
Ad industry hiring heats up: 9% growth steady amid digital surge
Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.
Duroflex redefines love and comfort for modern couples
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
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Zepto and boAt's festive ad hits the right note
Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.
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From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.
Radio ad volumes rise by 2%; services lead during Jan-Sept'24: TAM AdEx
Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.
Agencies dominate 60% of digital marketing openings in India: Report
India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.
Canara HSBC Life Insurance takes a lighter take on serious finances
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
Moves and wins roundup: Week of 23 Dec
Our weekly roundup of the latest appointments and account wins from Carpediem Communique, Hive Minds, India Today, Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.
Campaign roundup: Week of 23 Dec
The latest ad films and campaigns from brands like Mad Influence, Tanishq, Streax, Spinny, Max Protein, Wonderla, Bank of Baroda, Asian Paints, Zepto, Skechers, GM Modular, Lay’s, Riccaro Corduso, JSW MG Motors, DS Group’s, Xiaomi, Toyota, Riyo Advertising, Niyo’s, Cred, BN Group, Style condoms, Gromax , The Bear House, Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.
Five insider tips to make your festive campaigns shine
Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.
Farewell to 2024; A glimpse into 2025
Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.
Samsung’s Tab turns festive sketches into AR magic
This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.
Towards total empowerment: The changing role of HR in advertising
As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, future-ready function.
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Tata Power’s AI Christmas campaign: Magic or marketing trend?
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
Indian research and insights industry reaches $3.2 billion in FY2024: Report
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
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