Advertising
Lollapalooza: A cultural investment for brands, not just a sponsorship
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
Brands add colour, meaning, and impact to Holi 2025 campaigns
This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.
Snapchat unveils Sponsored Snaps video ads format
Announces AJIO as the first Indian brand using the new feature.
Ipsos launches Creative|Spark AI in India
The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.
Recently launched Google Ads tool to help advertisers monitor carbon emissions
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
Diversity is not a checkbox—This PR agency proves why
Mumbai’s Connekting Dots is rewriting PR’s rulebook with an all-women team, tackling industry biases while proving talent—not gender—drives success.
Pepperfry’s Clouddio campaign gives the sleep economy gets a wake-up call
The campaign rewrites the hustle narrative, celebrating rest as a lifestyle. But is the sleep economy a real shift or just smart branding?
The storyteller’s responsibility: Crafting narratives for inclusion and progress
Advertising narratives must transcend tokenism and drive real change for inclusivity, says the principal consultant for Impact at OAG India.
Breaking the 'Pink Aisle': Reshaping women-targeted marketing
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
Coca-Cola media business contract lies between Publicis and WPP
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
Shriram MF’s playbook: When to rotate, when to stay
Its #SamayKeSaathRotation campaign turns cricket into an investing lesson—timing and strategy are key, but will investors make the move?
The LinkedIn pitch frenzy: Meritocracy or marketing stunt?
Brands are crowdsourcing agencies on LinkedIn, turning selection into a pitching ferment. But is this a shortcut to innovation or a race to the bottom?
Transparency: A critical ingredient for brands to ride the wellness boom
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
Auto sector led print ads with 15.2% share in 2024: TAM AdEx
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
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