Digital
Newly-launched Whoppl Bharat aims to bridge India’s hyperlocal marketing divide
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.
Former GroupM China executives to face Shanghai court over bribery allegations
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
Campaign's pick: Eye-catching AI campaigns of 2024
Here are some of the AI-driven ads that caught our attention.
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India: 5% revenue, 100% strategic game-changer for Merkle
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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Blessings wrapped in curses in the age of AI
AI is here and is willing to learn. Perhaps, we, in advertising and marketing, can learn from it too, says Thought Blurb Communications' senior creative director.
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What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
Magnite launches audience activation solution
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
Why traditional programmatic is holding you back
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
Moves and wins roundup: Week of 16 Dec
Our weekly roundup of the latest appointments and account wins from Zepto, Lowe Lintas, Godrej, Concept PR, NOFILTER, ZeroFifty Mediaworks, Cumulus, Confiance Communications, Hero Realty, 82.5 Communications, ID Fresh, and many more.
Campaign roundup: Week of 16 Dec
The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, Youthbeat, The Pant Project, Lowe Lintas, Google Pay, SBI life, Whisper, Nexus Select Malls, Hafele, PNB Housing, Bajaj, A23, Bakingo, BHIM, Recykal, Dove, Parle and Maker's Hive in our weekly roundup.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
Uber India’s #SafetyNeverStops campaign tackles a serious issue with wit
Nine witty films turn everyday safety challenges faced by women into humorous narratives, sparking conversations around women’s safety with Uber.
f1studioz launches PrimePath, SwiftResponse in India
These tools aim to enhance customer experience and contact centre efficiency for enterprises in India.
36% of urban SVOD viewers in India are regular CTV users: Report
Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD platforms.
CARS24’s ‘Dowry collection’ campaign challenges traditions, sparks debate
This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.
Skyscanner unveils privacy-centric ads platform for travel brands
Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to select partners in the first quarter of 2025.
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Vivendi shareholders approve historic four-way split of media empire
Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.
India’s gaming industry to reach INR 10,487 crores by 2026: Study
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.
Moves and wins roundup: Week of 09 Dec
Our weekly roundup of the latest appointments and account wins from Hashtag Orange, SGA PR, Ants Digital, Westin Mumbai Powai Lake, Mount Litera Zee School, Quess Corp, Isprava Group, Ad County, Not Funny, Brand Concepts Limited, PVR Inox, HT Media Group, The Logical Indian, Indian Craft Brewery, 82.5 Communications, Not Funny: Funcho’s, DreamSetGo, Virgin Music,Honasa, Adgcraft, Zee5, Zee Learn, PVR INOX and many more.
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