In-Depth
Piramal Finance evaluates real loans, real stories in latest campaign
INSIDE THE AD: Deviating from the conventional short films, its Parakh ads aim to redefine lending with authentic borrower narratives, building trust and driving growth among underserved customers.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Better Nut reinvents pistachios as urban consumer’s grab-and-go snack
The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for time-starved buyers.
Budget 2025 evokes positive reactions from India’s A&M industry
India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital transformation, and MSMEs and startups.
AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
Neuromarketing: Game-changer or gimmick for Indian brands?
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
Sliding into hearts: How Ludic’s humour balances comfort and style
In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort a standout story.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
FleishmanHillard names Madhulika Ojha India managing director
She will report directly to Joanne Wong, president of Asia Pacific and senior partner at FleishmanHillard.
Talentrack's marketplace model rethinks content production in India's media boom
Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.
Farming for change: How innovative marketing is reshaping India's agricultural landscape
From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.
Ad industry’s budget wishlist: Relief, reforms, and digital push
As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
The CMO’s MO: Lupin’s Sourabh Agrawal believes that creativity thrives beyond big budgets
The pharma firm’s executive vice president–sales and marketing says Gen AI levels the field, making smart deployment of innovative ideas the key to success.
.png&h=268&w=401&q=100&v=20170226&c=1)
The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
India’s brew boom: How coffee brands are winning over young consumers
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha audiences.
Trust erosion leading to grievances: Edelman Trust Barometer 2025
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
Annapurna Studios elevates Indian filmmaking with Dolby-certified facility
The new postproduction hub redefines cinematic standards, offering select advertising collaborations with a focus on high-budget, innovative campaigns.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary
He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.
Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
