In-Depth
Can 'Go Get It' entrench ibis strongly on India's hospitality map?
The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.
Virtual influencers: The future of brand storytelling in India??
SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.
Ad industry hiring heats up: 9% growth steady amid digital surge
Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.
Towards total empowerment: The changing role of HR in advertising
As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, future-ready function.
Indian research and insights industry reaches $3.2 billion in FY2024: Report
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
Newly-launched Whoppl Bharat aims to bridge India’s hyperlocal marketing divide
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.
Former GroupM China executives to face Shanghai court over bribery allegations
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
India: 5% revenue, 100% strategic game-changer for Merkle
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
Celebrating the winning alliance of human dreams and finance
INSIDE THE AD: Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining individual aspirations with credit assistance.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
Pocket FM tunes in SoundCake for crowdsourced creativity
The audio platform will share shortlisted tunes with 200 million listeners globally, inviting votes for its community-driven branding campaign.
Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign
The world of music has lost its rhythm with Ustad Zakir Hussain’s passing. Campaign speaks to industry leaders about his contributions to advertising and the legacy he leaves behind.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
.png&h=268&w=401&q=100&v=20170226&c=1)
Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.
Zooming into the inner aspirations of target consumers
INSIDE THE AD: Oppo India’s latest campaign, ‘Find your bigger picture’ aims to honour the inner calling of mid-to-senior corporate executives with the distinctive offerings of Find X8 series.
WPP and Universal Music Group partner to connect brands with audiences through music
This partnership will enable WPP clients to connect with audiences worldwide through music-focused campaigns built around data-driven insights.
MMA India Board shares 10 commandments for marketers to thrive in 2025
As India’s K-shaped recovery reshapes consumption, here are some insights to help brands innovate, adapt, and thrive in a fragmented India.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
WPP scales up investments in India amid strategic growth plans
Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 market.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
