Marketing
Campaign roundup: Week of 10 Feb
The latest ad films and campaigns from brands like Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.
Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening
Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.
Marketing’s new puppet master: Influencing the shopper choices with AI personalisation
From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation is transforming consumer marketing like never before.
LinkedIn bets big on news with ‘News Banner’ test in India
As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.
Concept PR goes all in on AI with Concept X launch
The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.
DeepSeek: Accelerating the path towards AI inevitability
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
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Google Meridian: Campaign effectiveness or cost escalations?
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
Swiggy Instamart’s InstaFart: When memes escape the internet
Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.
Ventura looks for creative agencies for brand marketing
Launches beta version of is new stock trading and investment platform.
RPSG Lifestyle Media brings Robb Report to India
It will target India's affluent class, with content featuring trends in luxury innovations, bespoke experiences, and UHNI preferences.
Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch
ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.
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Assembly achieves B Corp in six APAC markets
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
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Tanima Kohli: Breaking stereotypes to deliver impactful ads
CREATIVE SPARKS: Enormous’ group head for copy redefines storytelling with bold ideas, gender equity, and a refreshing take on advertising traditions.
Max Fashion decodes Gen Z: No labels, no limits
With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.
Piramal Finance evaluates real loans, real stories in latest campaign
INSIDE THE AD: Deviating from the conventional short films, its Parakh ads aim to redefine lending with authentic borrower narratives, building trust and driving growth among underserved customers.
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
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Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
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Better Nut reinvents pistachios as urban consumer’s grab-and-go snack
The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for time-starved buyers.
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