Marketing
Indian research and insights industry reaches $3.2 billion in FY2024: Report
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
Newly-launched Whoppl Bharat aims to bridge India’s hyperlocal marketing divide
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.
Former GroupM China executives to face Shanghai court over bribery allegations
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
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India: 5% revenue, 100% strategic game-changer for Merkle
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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Blessings wrapped in curses in the age of AI
AI is here and is willing to learn. Perhaps, we, in advertising and marketing, can learn from it too, says Thought Blurb Communications' senior creative director.
Moves and wins roundup: Week of 16 Dec
Our weekly roundup of the latest appointments and account wins from Zepto, Lowe Lintas, Godrej, Concept PR, NOFILTER, ZeroFifty Mediaworks, Cumulus, Confiance Communications, Hero Realty, 82.5 Communications, ID Fresh, and many more.
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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
OrangeGlobal Stories to invest $36 million in marketing
Unveils audio storytelling platform at an event in Nagpur.
Pocket FM tunes in SoundCake for crowdsourced creativity
The audio platform will share shortlisted tunes with 200 million listeners globally, inviting votes for its community-driven branding campaign.
Branding Edge to buy 51% stake in lifestyle and influencer marketing firm
The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.
Campaign roundup: Week of 16 Dec
The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, Youthbeat, The Pant Project, Lowe Lintas, Google Pay, SBI life, Whisper, Nexus Select Malls, Hafele, PNB Housing, Bajaj, A23, Bakingo, BHIM, Recykal, Dove, Parle and Maker's Hive in our weekly roundup.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
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The secret potion to revitalise ghost malls into vibrant lifestyle destinations
Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.
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Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.
Meta meltdown: How agencies are coping with social media downtime
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
Uber India’s #SafetyNeverStops campaign tackles a serious issue with wit
Nine witty films turn everyday safety challenges faced by women into humorous narratives, sparking conversations around women’s safety with Uber.
MMA India Board shares 10 commandments for marketers to thrive in 2025
As India’s K-shaped recovery reshapes consumption, here are some insights to help brands innovate, adapt, and thrive in a fragmented India.
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Vivo’s #SwitchOff campaign is a timely call to disconnect
In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.
Purpose-driven marketing isn't new, we just haven’t kept up
From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.
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