Media
Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network
The network includes 15,000 people across 90 countries.
Work less, deliver more: Why the 90-hour workweek debate misses the mark
Overwork isn’t a badge of honour—it’s a sign of flawed workplace culture. How should agencies refocus on productivity instead?
Diageo India appoints Praveen Someshwar as CEO-Designate
Hina Nagarajan will move to another global executive position at Diageo plc
Moves and wins roundup: Week of 13 Jan
Our weekly roundup of the latest appointments and account wins from Django, OktoBuzz, Go Zero, ADA partners , Cinépolis, Cielo Ecom and many more.
Faith meets commerce: Maha Kumbh’s brand opportunity
This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.
Campaign roundup: Week of 13 Jan
The latest ad films and campaigns from brands like Tata Power, mPokket, Ashwin Sheth Group, bigbasket, Love Depot, OPG mobility and more, in our weekly roundup.
Apple Siri settlement: A discretion jolt for advertisers
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.
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Is Apple’s $95 million settlement a data privacy wake-up call?
A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.
South Indian films dominate box office in 2024: Ormax report
Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office Report 2024.
Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.
Why 5G broadcasting could be the next big opportunity for agencies
VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.
De Beers and GJEPC partner to promote natural diamonds
The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.
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Is Ganga Fashion’s ‘Dil se sherni’ campaign a bold statement or strategic play
By getting acid attack survivors to don its ethnic clothing designs, the fashion brand gives a hat tip to these courageous women.
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The passing of Pritish Nandy: A media stalwart departs
Journalist, poet, politician, and producer—Nandy’s multifaceted legacy shaped and questioned India’s cultural and media narratives.
Achint Setia takes over as Snapdeal’s CEO
Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.
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WPP mandates four days per week in office
The change to the global guidelines will apply across WPP's operations.
Manas Lahiri returns to Havas India in newly-created role
This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.
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81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.
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Protean eGov’s campaign presents a human touch to digital transformation
A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.
Silver economy reimagined: Breaking stereotypes in marketing to seniors
Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.
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