Partner Content
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
Cathay Pacific’s new OOH campaign combines innovation and wit to deliver real-time messages that engage and captivate travellers
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to travel for Diwali.
Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
Axis Bank fuses technology with tradition to spotlight Sanskrit
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
Father's Day 2024: Celebrating Super Dads with amazing campaigns
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
Tata Tiscon transforms home-building with an innovative, well-informed approach
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Hisashi Takeuchi is Autocar Professional’s Man of the Year 2023
Takeuchi, who took over the reins in April 2022, has accelerated decision-making at India’s largest carmaker and put Maruti Suzuki back in the reckoning in the lucrative and highly popular SUV segment
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Legrand India launches 'E-Shop', redefining customer experience in D2C platform with a suite of digital channels
Upgrade your space with Legrand Electrical Products - buy now!
Content Creators Vanish, Axis Bank Leads Inquiry
Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar
The California Walnut Commission issues RFP
Agency requests for proposals: (1) Trade Representative/Marketing Services Agency (2) Public Relations and Advertising Agency
Driving Modern Marketing Innovation with ISB Executive Education's cutting-edge programme
By providing frameworks for value creation and helping businesses adopt data-driven customer centricity, the Modern Marketing Organisations programme by ISB Executive Education enables participants to navigate market disruptions and capitalise on opportunities for growth
Cipla's #InhalersHaiSahi takes center stage - champions a movement through music
Aims to inspire asthmatics to live a #BerokZindagi (unstoppable life) through this campaign
Making every voice heard
Launched on Republic Day, Axis Bank’s new heartrending campaign draws attention to India’s linguistic diversity, even as it makes a strong statement about inclusion
Mahindra Rise gets the future citizens of the world to voice how we can rise together
In its thought-provoking campaign, Mahindra Rise aims to position how the brand’s authenticity can help pave the way for a better world
Steering brands through rising inflation - Merge Infinity Group founders discuss
Co-founders Angad Singh Manchanda and Lavinn Rajpal chat about strategies that helped the company grow in challenging times
Chimp&z Inc on Metaverse diversity and virtual influencers
This piece explains how virtual influencers give marketers the power to innovate in unimaginable ways
Merge Infinity: From a social media agency to a global network of digital companies
Read how Chimp&z Inc went from being a creative social media agency to being known as a global network of digital consulting companies
Chimp&z Inc’s #AaoPlayKare campaign for Tata Play
Chimp&z Inc designed a campaign that would not just make a splash on social media, but also create a long-lasting impact in the minds of the customers
Acing the zero-dollar marketing game: Chimp&z Inc
The agency shares a few digital marketing campaigns implemented
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