The Work: The latest from the world of commercial creativity
Proease’s #BadalKarDekho campaign: Breaking barriers or banking on buzz?
Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.
Duroflex redefines love and comfort for modern couples
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
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Zepto and boAt's festive ad hits the right note
Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.
Canara HSBC Life Insurance takes a lighter take on serious finances
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
Samsung’s Tab turns festive sketches into AR magic
This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.
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Tata Power’s AI Christmas campaign: Magic or marketing trend?
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
UltraTech's latest campaign cements trust with technology
The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
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JSW Paints’ ‘Room of hope’ colours a better tomorrow
The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.
Uber India’s #SafetyNeverStops campaign tackles a serious issue with wit
Nine witty films turn everyday safety challenges faced by women into humorous narratives, sparking conversations around women’s safety with Uber.
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Vivo’s #SwitchOff campaign is a timely call to disconnect
In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.
CARS24’s ‘Dowry collection’ campaign challenges traditions, sparks debate
This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.
‘I Glance, I Know’ campaign: A game of wits or thrones?
Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and heartwarming campaign.
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Breaking Free(dame): Blissclub takes on the cages of innerwear
Its three-ad campaign redefines innerwear, tackling discomfort with wit, bold films, and a bra-wearing social experiment.
Publicis recruits Snoop Dogg to celebrate becoming 'number one' holding company
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
Scam savvy: AMFI’s campaign makes India invest wisely
The bold manifesto urges Indians to dodge scams and embrace informed financial decisions with flair.
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Future goals in 3D: Retirement planning gets a bold spotlight
Aditya Birla Sun Life Insurance’s 3D billboard urges the young to reimagine retirement with vibrant ambition.
#Gaddagiri: Wakefit’s wake-up call on sleep deprivation
Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
Vi’s ‘Be someone’s we’ bridges hearts, one tower at a time
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
