News

19 hours ago

Snapchat unveils Sponsored Snaps video ads format

Announces AJIO as the first Indian brand using the new feature.

21 hours ago

Ipsos launches Creative|Spark AI in India

The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.

22 hours ago

Recently launched Google Ads tool to help advertisers monitor carbon emissions

The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

22 hours ago

Unilever CEO: 'Spend on social will jump from 30% to 50%'

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

1 day ago

Transforming IPL brand engagement through gamification and rewards

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

1 day ago

Diversity is not a checkbox—This PR agency proves why

Mumbai’s Connekting Dots is rewriting PR’s rulebook with an all-women team, tackling industry biases while proving talent—not gender—drives success.

1 day ago

Pepperfry’s Clouddio campaign gives the sleep economy gets a wake-up call

The campaign rewrites the hustle narrative, celebrating rest as a lifestyle. But is the sleep economy a real shift or just smart branding?

1 day ago

The storyteller’s responsibility: Crafting narratives for inclusion and progress

Advertising narratives must transcend tokenism and drive real change for inclusivity, says the principal consultant for Impact at OAG India.

1 day ago

Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger

The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.

1 day ago

Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal

Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

1 day ago

Coca-Cola media business contract lies between Publicis and WPP

Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.

1 day ago

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.

2 days ago

Shriram MF’s playbook: When to rotate, when to stay

Its #SamayKeSaathRotation campaign turns cricket into an investing lesson—timing and strategy are key, but will investors make the move?

2 days ago

The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

Brands are crowdsourcing agencies on LinkedIn, turning selection into a pitching ferment. But is this a shortcut to innovation or a race to the bottom?

2 days ago

Transparency: A critical ingredient for brands to ride the wellness boom

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.

2 days ago

Auto sector led print ads with 15.2% share in 2024: TAM AdEx

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.

2 days ago

Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.

2 days ago

Financial Times initiates a global media review

EssenceMediacom X was the incumbent agency.

2 days ago

Emirates launches review for its $126 million global media account

The account is currently handled by IPG Mediabrands.