News
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Amazon's ad business soars, reaching US$56 billion in 2024
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
LinkedIn bets big on news with ‘News Banner’ test in India
As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
Concept PR goes all in on AI with Concept X launch
The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.
DeepSeek: Accelerating the path towards AI inevitability
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Omnicom 'incredibly well prepared' for IPG merger; registers 5.2% growth in 2024
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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Google Meridian: Campaign effectiveness or cost escalations?
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
Kaizzen enters public affairs, makes a play in policy landscape
With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.
Swiggy Instamart’s InstaFart: When memes escape the internet
Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.
Ventura looks for creative agencies for brand marketing
Launches beta version of is new stock trading and investment platform.
RPSG Lifestyle Media brings Robb Report to India
It will target India's affluent class, with content featuring trends in luxury innovations, bespoke experiences, and UHNI preferences.
55% of Indian Gen Z fell victim to sextortion in 2024: Snap study
78% of Indian Gen Z sought support for their online safety in 2024, finds a survey by Snap Inc.
Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch
ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.
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Assembly achieves B Corp in six APAC markets
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
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Tanima Kohli: Breaking stereotypes to deliver impactful ads
CREATIVE SPARKS: Enormous’ group head for copy redefines storytelling with bold ideas, gender equity, and a refreshing take on advertising traditions.
Max Fashion decodes Gen Z: No labels, no limits
With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.
Piramal Finance evaluates real loans, real stories in latest campaign
INSIDE THE AD: Deviating from the conventional short films, its Parakh ads aim to redefine lending with authentic borrower narratives, building trust and driving growth among underserved customers.
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