intelligence
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
Why 5G broadcasting could be the next big opportunity for agencies
VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.
LS Digital launches Research as a Service to offer market intelligence
RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving business landscape.
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Tata Power’s AI Christmas campaign: Magic or marketing trend?
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
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Kate Rouch joins OpenAI as first CMO
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
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We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead
As AI-driven tools reshape global marketing strategies, Adobe has set its sights on India’s dynamic agency landscape, but will smaller players buy in? The company’s director for product marketing spills the beans to Campaign.
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