tata

14 hours ago

Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening

Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.

Jan 27, 2025

Brands celebrate Republic Day with campaigns capturing unity, freedom, and progress

Republic Day campaigns by brands portray the country’s diverse culture, progress, and core values through a play of creativity and technology.

Dec 20, 2024

Tata Power’s AI Christmas campaign: Magic or marketing trend?

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

Nov 06, 2024

Sipping all the way to wellness with Tata Tea’s AI twist

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.

Oct 18, 2024

Tata Starbucks aims to become the new Diwali hangout

Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.

Oct 10, 2024

Ratan Tata: The quiet titan who shaped global business and social good

Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.