Videos

1 day ago

Diversity is not a checkbox—This PR agency proves why

Mumbai’s Connekting Dots is rewriting PR’s rulebook with an all-women team, tackling industry biases while proving talent—not gender—drives success.

1 day ago

Pepperfry’s Clouddio campaign gives the sleep economy gets a wake-up call

The campaign rewrites the hustle narrative, celebrating rest as a lifestyle. But is the sleep economy a real shift or just smart branding?

2 days ago

Shriram MF’s playbook: When to rotate, when to stay

Its #SamayKeSaathRotation campaign turns cricket into an investing lesson—timing and strategy are key, but will investors make the move?

3 days ago

SRK, supercharged engines and summer showdowns: Castrol India’s latest ad packs a punch

Airing the ad during the Champions Trophy final is slick timing—cricket fever is peaking, and in India, bikes and cricket are practically sacred. Talk about a power play!

Mar 07, 2025

Brands let women do the talking this International Women's Day

These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.

Mar 04, 2025

Kotak’s ‘Hausla Hai Toh Ho Jayega’ banks on ambition, betting on boldness

The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.