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Colors has announced the launch of its first game show, 'Idea National Bingo Night', that will be hosted by Abhishek Bachchan. The show will go on air from Saturday, January 23 onwards, at 9 pm. The launch episode will feature Amitabh Bachchan as the special guest.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.