Campaign India Team
Jan 25, 2023

Aditi Patwardhan joins Sideways

Moves from FCB Interface

Aditi Patwardhan
Aditi Patwardhan
Sideways has announced the appointment of Aditi Patwardhan as chief strategy officer. 
 
She will be responsible for heading the creative, tech and industrial design teams to deliver impactful solutions for clients. 
 
She moves from FCB Interface, where she was chief strategy officer.
 
Abhijit Avasthi, founder, Sideways, said, "Clients come to us for a variety of problem statements besides their advertising needs. Aditi has the experience and the curiosity to be an able partner to our creative, tech and industrial design teams to help them come up with impactful solutions. Her joining us will add more heft to the remarkable Strategy team at Sideways."
 
Sonali Sehgal, co-founder, Sideways, said, "Aditi brings onboard a holistic strategic leadership having spent time both in marketing and advertising. Her drive for problem-solving across customer journeys, doing right by brand and enthusiasm for exploring the new aligned with us philosophically." 
 
Patwardhan said, “I was drawn to Abhijit/Sonali’s ‘creative problem solving’ vision and could sense a personal fit. I am excited to join the multi-talented team as they reimagine solutions and adoption journeys, 'going Sideways'."
 
In a career spanning over 27 years, she has also worked with Dabur, Lowe Lintas and Leo Burnett, among others.
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

11 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

12 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

13 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.