Campaign India Team
Oct 05, 2009

Adland Rockstar: Keegan Pinto

This week's Adland Rockstar is Keegan Pinto, creative partner, Rediffusion Y&RWhy did you get into advertising?

Adland Rockstar: Keegan Pinto

This week's Adland Rockstar is Keegan Pinto, creative partner, Rediffusion Y&R

Why did you get into advertising?

I hate formal clothes. 

One thing you love about your job?
We live in boxes. It’s nice to work out of one. 

One thing you hate about your job?
When some people think of it as only a job.

If it wasn't for advertising, what would you be doing?
Shoe design.

One seemingly bizarre brief you'd want to execute some day?
A well-written one.

A campaign you wish you'd done?
The Cannes Gold winning ‘flags’ campaign for Grande Reportagem Magazine by Icaro Doria.

One person outside of advertising you want to have dinner with? Why?
Zodiac the serial killer - he was ballsy and brilliant. I’ll also find out who he is/was.

The best job outside advertising?
Being the President of Samoa. 

One lasting memory from your very first day/week/month in advertising?
To break some ice, my kiwi class mates at ad school in New Zealand told me they knew the word ‘bhen****’

What did your parents say when you joined advertising?
Why copywriter? Why don’t you want to write something original. 

Best on-the-job excuse ever?
I wasn’t sleeping, I was thinking. 

If you've missed any of our previous Adland Rockstars, you can check them out below:

Raylin Valles

Swati Katakam

Anajana Gopal

Anu Joseph

Manavjit Mohil

Akshay Kapnadak

Neha Mitra

Kainaz Karmakar

Malvika Mehra

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Epsilon appoints Pratik Nath as managing director ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.

10 hours ago

Aptech targets INR 500 crore revenue from Creval by ...

Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.

10 hours ago

Spikes Asia 2025: How we filmed an edge-of-the-cliff...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

12 hours ago

Neuromarketing: Game-changer or gimmick for Indian ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?