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This week’s Adland Rockstar is Swati Katakam, AVP, Grey Public RelationsWhy did you get into PR?I got into this profession by accident. I was much older when I joined PR. Then eventually, I sort of worked my way up and I loved it. I am really passionate about my work, have a great time doing PR and get a kick at all the coverage we get for our clients.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.