After Katrina, Gitanjali Group ropes in Bipasha

Following the appointment of Katrina Kaif as brand ambassador for its brand Nakshatra, Gitanjali Group has named Bipasha Basu as the brand ambassador for its brand Gili.

Mehul Choksi, chairman, Gitanjali Group and Nakshatra said, "In our effort to find the right brand ambassador for Gili - a brand of mass appeal, we have stumbled upon the gorgeous and vivacious actress Bipasha Basu to endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. Not only were we enthusiastic about the brand fit, but also we feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili."

Basu said, "I personally endorse it as I can totally depend on the brand value. Diamonds are a girl's best friend and Gili offers a wide range of diamonds to choose from. I hope this association is amiable and mutually profitable."