Campaign India Team
Aug 25, 2009

Anant’s blog: Where were you when…

A lot of this is subject to age, I’m sorry.Where were you when India first beat the West Indies in the West Indies?Where were you when India first beat England in England?Where were you when India won the Prudential Cup?Where were you when Yuvraj hit six sixes in an over?I could answer all of them with ease.

Anant’s blog: Where were you when…
A lot of this is subject to age, I’m sorry.

Where were you when India first beat the West Indies in the West Indies?

Where were you when India first beat England in England?

Where were you when India won the Prudential Cup?

Where were you when Yuvraj hit six sixes in an over?

I could answer all of them with ease.

Those were specific days when heroes were born; heroes who caught the imagination of a nation, heroes who made Indian fans proud to be Indian, heroes who brought hope to citizens of a country that needed hope to get by.

Heroes were born the other evening at Turf Moor when newly promoted Burnley defeated Manchester United by a goal – and a superhero was born when their goalkeeper saved a penalty.

Heroes from Burnley became superheroes at Turf Moor when Burnley defeated Everton by a goal and Everton missed a penalty.

Unlikely heroes were born when England regained the Ashes.

Where were you when Burnley beat Man U?

Where were you when the last wicket was taken and England won the Ashes?

All Englishmen around the world would be able to answer those two questions.

And heroes are born and brands will flock to them. Deservedly so.

True heroes deserve the fame, the fortune, the glory.

Where were you on the final of IPL 2?

I have no idea.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

2 days ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

2 days ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

2 days ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.