Was head of customer strategy and relations at Zee5
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As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
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