Antara Senior Care appoints Rohit Khatua

Antara Senior Care has announced the appointment of Rohit Khatua as executive vice president and head of marketing and communications.

 

He will be responsible for overseeing and driving strategic initiatives across Antara’s various lines of business. He will also play a role in the overall business strategy, growth, and development of the organisation. 

 

Khatua moves from Planet Smart City, where he was head - marketing and communications.

 

Rajit Mehta, managing director and CEO, Antara Senior Care, said, "We are thrilled to welcome Rohit to our leadership team. His extensive experience and proven track record in driving business results and brand positioning will be invaluable as we continue to grow and expand our operations. We believe his strategic insights and expertise will propel Antara to new heights, enabling us to make a positive impact in the lives of seniors."

 

Khatua said, "I am delighted to join the Max Group and contribute to Antara’s mission to provide exceptional senior care services. I look forward to leveraging my experience and skills to strengthen the brand's position in the market and create meaningful connections with our audience. Building on the rich legacy of service, trust and expertise of the Max Group, the amazing team at Antara is developing and delivering solutions to improve and enrich quality of life for our seniors and their families, and I am excited to be a part of this journey."

 

In a career spanning over 20 years, he has also worked with Castrol India, Bombay Stock Exchange, and Times Group, among others.