Avian Media to handle Jabong.com's PR duties

Jabong.com an online fashion and lifestyle shopping portal, has appointed Avian Media as its public relations agency. The account was won following a multi-agency pitch process. Avian Media's mandate is to position Jabong.com as the leading online fashion and lifestyle portal in India.

Manu Kumar Jain, managing director, Jabong.com, said, “Of the agencies that presented to us during the pitch, Avian Media showed the best understanding of our brand, our PR requirements and came up with a customized PR strategy to enhance our brand image and visibility among our stakeholders. Given our business model, we need to deliver innovative and sustained communication to become the single‘go-to’ destination in our customers mind when it comes to fashion and lifestyle. Avian Media with its capabilities and experience of managing PR campaigns for leading lifestyle and fashion brands, promises to deliver results that suit our business needs.”

In another announcement, Avian Media said it has appointed Sudipt Arora as director - content and media planning. Prior to Avian, Sudipt was director, corporate communications at ASSOCHAM. He has spent over 25 years across journalism and corporate communication roles.

Nitin Mantri, chief executive officer, Avian Media, said, "We are all aware of the media complexities and the growing need for quality content. With Sudipt on board, we will address such challenges by adding value and insight to our existing content and media planning services; enhancing our research and analysis expertise and identify ways to integratenewer content and media planning strategies into client campaigns.”