Bates India wins Integriti's creative duties

Bates India has won the creative duties for Integriti, an apparel brand from the Kewal Kiran Clothing group. The account was won following a multi-agency pitch.

Commenting on the new win, Sanjay Thapar, group chief executive officer, Bates India, said "Our desire to build a great brand brought us together, we are excited and are looking forward to a long term association, taking the brand to greater heights".

Kewal Kiran Clothing has in its portfolio brands such as Killer, Lawman and Easies. Billed as a 'peppy and springy' brand, Integriti was launched in 2002 with a range for men, and was extended to women's wear in 2009 with Integriti Galz.