Honda SIEL Cars India (HSCI) has handed over the media duties of its latest hatchback, Honda Jazz, to Motivator.
The agency bagged the account following a multi-agency pitch.
Most of the other Honda brands are handled by Dentsu Media in India.
The brief given to the agency is to build awareness about the brand; break the current hierarchy in the car industry (A, B and C segment) and create a new space for the brand in the minds of people by asking them to break out of stereotype.
With the launch campaign already out of the way, the agency is now working on the next phase of communication.
When contacted, officials of both Honda and Motivator confirmed the development.
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