Brilloca gets Charu Malhotra Bhatia as VP - marketing

Brilloca has announced the appointment of Charu Malhotra Bhatia as VP - marketing. Bhatia moves from Somany Ceramics where she was head - marketing.

 

At Brilloca she will be overseeing the entire marketing mandate Hindware, Alchymi and Queo.

 

Sanjay Kalra, CEO, bath products and tiles, Brilloca, said, “We are nothing without our people. I am excited to welcome Charu to the Brilloca family who believes in our vision. Charu is adept at setting groundwork for brand transformation & rejuvenation and we look forward to realign and reinforce the brand imagery and leadership to make it more relevant to the current times.”