Campaign India Team
Jun 07, 2013

Cannes Rewind: Paul Smith

Watch what musician Paul Smith had to say in 2011

Cannes Rewind: Paul Smith

Through the International Festival of Creativity Cannes' YouTube page, we bring to you a series of ‘Cannes Learnings’ from the past.

Here we feature snapshots musician Paul Smith’s session from 2011.

In this video, Smith reads a letter she wrote to her former partner Robert Mapplethorpe a few days before he died in 1989.

Source:
Campaign India

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