Chai Point gets Manmeet Vohra

Tea-led hot beverage platform, Chai Point has announced the appointment of Manmeet Vohra as chief brand and digital officer. 

 

In her new role, she will focus on elevating and deepening the brand’s consumer connect across all its channels, including its international foray. She will also specifically focus on building an integrated digital experience through the Chai Point app.

 

Vohra’s last full-time stint was with Visa, where she was marketing head for India and South Asia. 

 

Amuleek Singh Bijral, co-founder and CEO, Chai Point, said, “We are committed to building a global Chai and Coffee beverage platform leveraging the software and hardware capabilities of our myChai brewing system. We are thrilled to have Manmeet Vohra join our seasoned senior leadership team in building a global brand for our platform.”

 

With over 20 years of experience, she has also worked with companies like Tata Starbucks, TAG Heuer and L'Oreal India.