APL Apollo has announced the appointment of Charu Malhotra as chief brand officer. Malhotra joins the steel tubes player from Hindware, where she was vice president and head - marketing.
Malhotra's mandate is to steer the brand's purpose along with communication that aligns with APL Apollo's business objectives.
Sanjay Gupta, chairperson and managing director, APL Apollo Tubes, said, “We are delighted to have Charu Malhorta join our team as chief brand officer. Charu’s reputation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stakeholders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry.”
Malhotra said, “I am profoundly honoured and enthusiastic to be part of APL Apollo as the chief brand officer. This role deeply resonates with my passion to steer impactful change through strategic marketing and communication to various stakeholders. As we come together, we are poised to embark on an exciting journey of relentless innovation, robust growth, and the creation of an indelible brand within the industry.”
She has also worked with Somany Ceramics, Stemtech International, Amway and Citi.
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