Colors goes all out to push Khatron Ke Khiladi Level 2

Colors has unveiled a high visibility integrated marketing push for the second season of its format show, Khatron Ke Khiladi Level 2.  “For a show that has the potential and the scale to engage with audience across demographics, psychographics and geographies, we needed a very scientifically designed  campaign that ensures that Khatron ke Khiladi Level 2 becomes a part of your day and week,” said Rameet Arora, Head of Marketing Colors . The channel ran a full page cover ad in regional and national dailies across 89 cities.