Dentsu Marcom to handle creative duties of two brands from DS Group

Following a multi-agency pitch process, Dentsu Marcom has won the creative duties for two brands from the Dharampal Satyapal Group (DS Group) - the mouth-freshener brand PassPass, and an upcoming chewing gum brand.

Confirming the development, Hiroshi Omata, chief operating officer, Dentsu Marcom, said, “In DS Group, we found a supportive, like-minded client-partner who had the vision and foresight to appreciate the cut-through creative idea we presented and see the value and potential of the same. Winning this exciting account is a great beginning and we look forward to create some great work on our journey together."

Dentsu Marcom had earlier handled the creative duties for the group’s PassPass and Catch Spices from 2004 to 2007. During the interim, it is understood that the brand handled the creative duties in-house.