Campaign India Team
May 30, 2011

Dinamalar launches iPhone and iPod touch apps

With the launch of the app, Dinamalar claims to be the first Tamil publication to be present on iPhone and iPod

Dinamalar launches iPhone and iPod touch apps

Dinamalar has announced the launch of its iPhone and iPod Touch app. With the launch of the app, Dinamalar claims to be the first Tamil publication to be present on these two mobile devices. The app covers various fields of interest from business, cinema and sports to astrology, and also features a NRIs news section, live and recent Cricket updates and photo and video content.

Elaborating on the thought behind the publication’s foray into the mobile space, Adimoolam Lakshmipathy, director, Dinamalar said, “People are always on the move today and moving into the mobile space was a natural progression. For decades now Dinamalar has been acknowledged as a pioneer in various dimensions and the move to create an iPhone and iPod, is just an extension of our commitment to keep people informed 24x7.”

Balasubramanian S, head – marketing (New Media), Dinamalar.com, added “While our continued top position is a great initiator of our top-notch innovations, the publication’s move to create iPhone and iPod apps was more a necessity, in answer to our dedicated users’ demands. With Dinamalar.com holding a majority share of online traffic in Tamil News readers, we felt compelled to ensure that our readers have enhanced all-time access to the real-time news that we provide no matter where they are.”

The app, developed by Robosoft Technologies, not only allows users to share news and updates on social media platforms like Facebook and Twitter and also through email, but also provides readers with the option to share their comments. 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

2 days ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

3 days ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

3 days ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch