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In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
By blending a catchy tune with everyday moments, its latest campaign promises reassurance—but does it truly deliver brand mileage?
INSIDE THE AD: Fastrack’s latest campaign ditches provocation for playful humour, proving that a sharp concept—not star power—can make an ad land.
Value 360, MSL, On Purpose shine at the industry celebration for communication professionals.