Dulux assigns digital duties to Bang in the Middle

Akzo Nobel India has brought in Bang in the Middle on board as the digital communication partner for Dulux Paints. Bang in the Middle would be responsible for strategising and implementing a suite of digital services to spruce up Dulux’s online presence.

Naresh Gupta, managing partner, Bang in the Middle, told Campaign India that the agency won the business following a pitch.

"Dulux will allocate between 5 to 10 per cent of their media budget to digital. Hopefully by next month the first bit of work on social media will be released. Its an ongoing process and we will be releasing work consistently," he said.

Pushkar Jain, marketing manager, Dulux, Akzo Nobel India, said, “We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with Bang in the Middle, we hope to impact consumer behavior through digital experiences.”