Campaign India Team
Nov 12, 2008

Force India signs on McLaren, Mercedes

Force India has signed a long term deal with McLaren Applied Technologies and Mercedes Benz HighPerformanceEngines. This follows its split with engine supplier Ferrari. The deal includes supply of gearboxes, hydraulic systems and Mercedes-built engines from McLaren. McLaren will also lend operational support and provide the team with the new kinetic engine recovery system (KERS).

Force India signs on McLaren, Mercedes

Force India has signed a long term deal with McLaren Applied Technologies and Mercedes Benz HighPerformanceEngines. This follows its split with engine supplier Ferrari.

The deal includes supply of gearboxes, hydraulic systems and Mercedes-built engines from McLaren. McLaren will also lend operational support and provide the team with the new kinetic engine recovery system (KERS).

Vijay Mallya (pictured, centre), chairman and managing director, Force India said, "McLaren and Mercedes-Benz are two of the most famous names in motorsport history, having achieved great success in Grand Prix racing over many years, and most recently, a superb victory in probably the most dramatic World Championship Formula 1 has seen."

He added, "These new resources and developments will provide an enormous boost to our technical armoury and, as a result, we have high hopes of making good progress in 2009 and beyond."

Martin Whitmarsh, CEO, McLaren F1 has specified that his team would not impose drivers on Force India but would make recommendations. Force India did not score a point in 2008 and hopes that things will be better in 2009 as there has also been a management restructuring recently.

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Print gets a pay rise as ad rates to go up 26%

While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.

8 hours ago

Festive splurge: Online retail records 14% growth ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.

9 hours ago

Warner Bros. Discovery is up for sale. Who will buy it?

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

9 hours ago

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.